Having a strong web presence is important for any business no matter how big or small. If you want to bring in more website traffic and convert those visitors to sales, you’re going to have to rank high on search engine result pages. This means implementing some simple SEO on your site and blog posts, since proper SEO tactics help you rank higher and, therefore, contribute to your bottom line. Follow these steps so you can gain an advantage over your competition.

Research and Tracking

By finding the right tactics and tracking the results, you can focus on those areas where you’re getting the biggest ROI and discard those that are lagging behind. Successful SEO strategies change as the search engines change their ranking algorithms. What works today may not work a few months down the road, so it’s important to stay current on the changes in the SEO space.

Auto-ping Your Blog Posts

As you post content to your business blog, you’ll want to make sure the search engines notice the new content. You want their spiders to crawl your site and index those new posts. One of the easiest ways to accomplish this is to auto-ping your posts. If you’re using a blogging platform like WordPress, install a plugin that will do all that work for you.

Focus Your Content

You want the search engines to view your site as an authority and rank it higher. To do this, you need to focus your content as narrowly as possible. If your business focuses on commercial leasing, for instance, producing content about residential leases will be problematic, since you’re not an authority in residential leases. The same goes for any other industry. The more niche-specific your content is, the more likely Google and other search engines will reward you with higher rankings.

Leverage Social Media

Social media is a great way to distribute your content, but it’s also so much more than that. Consumers want to engage with brands on social media. According to reports, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to their friends. Getting customers and prospects to share your content on social media will also help your rankings. As the search engines see your company is being talked about online and your content is being shared, they’ll place more weight on it and it will rise in the rankings.

By following these simple tips your SEO efforts will return much better results. This will then impact your bottom line by bringing in more customers to your business and generating more sales.